Common mistakes when buying swimwear and how to avoid them

Poorly fitting bikinis or swimsuits – too big, too small, too tight, too loose. We've probably all experienced these problems at some point. Unfortunately, you often only notice this at the beach, after you've been wearing your swimwear for long enough. It can be even more difficult when shopping online. Often, you buy a new bikini for your summer vacation at the last minute and then realize that it just doesn't fit the way it should. Ill-fitting swimsuits can not only be physically uncomfortable, but can also negatively affect your self-confidence – especially in public.
The aim of this article is to give you tips on how to ensure you find the perfectly fitting, comfortable swimwear and avoid the most common mistakes when buying.
Mistake No. 1: Choosing the wrong swimwear size
One of the biggest mistakes you can make when buying swimwear is choosing the wrong size. In most cases, bikini sizes vary from brand to brand, which can lead to confusion. People's judgment is also often not entirely accurate, as different styles often fit differently. Whether too big or too small, many of us unknowingly choose the wrong size. So, how to know what size swimsuit to buy? It's essential to understand how to determine swimsuit size based on your measurements and body type.
Should you buy a swimsuit one size smaller?
Many people think that you should buy a swimsuit one size smaller because the material expands in water. The problem? A swimsuit or bikini that is too tight can be extremely uncomfortable and often leaves marks on the skin. Your swimsuit should fit snugly but not so tightly that it cuts into your skin.
Should you buy a larger or smaller bikini?
When it comes to bikinis, the question often arises: Do swimsuits run small? If your bikini is too small, it can pinch uncomfortably or cut into your stomach. A bikini that is too large can slip more easily.
Tip: Try on different sizes and make sure it fits well both when dry and when wet. You can also use our interactive size chart to get an overview beforehand.
Mistake No. 2: A bikini top that is too tight

The right fit of the bikini top is just as important as that of the bikini bottom and plays a decisive role in comfort and appearance. An ill-fitting top can quickly become uncomfortable and spoil the beach feeling.
Bikini top too tight – what to do?
A bikini top that is too tight is not only uncomfortable and leaves unsightly pressure marks, but is also unflattering for your bust. The solution to this is adjustable straps with flexible fasteners at the back. These can help to adjust the fit. However, make sure that the underbust band is at the same height and is not pulled up at the back, as this indicates that the straps are too short. If this is not enough, you should definitely buy a larger size. In addition, the cups or chest band should lie flat across your chest and not form any wrinkles. If they do, this could be a sign that you should choose a smaller size.
Tip: There are many different types of bikinis and some styles may suit your body type and needs better than others.
Mistake No. 3: Underestimating the fit in water
A bikini that fits perfectly when dry can suddenly look completely different in water. Many people underestimate how much the material changes in water and that can lead to unpleasant surprises. Depending on the type of bikini, the fit can change in different ways. For example, triangle bikinis or bandeau tops tend to slip in the water, while sports bras or racerback designs stay in place better.
Does the bikini stretch in water?
Yes, due to the properties of the material, your bikini or swimsuit may stretch slightly when it comes into contact with water, as fabrics such as elastane or nylon lose elasticity when wet. This can cause the fit to become slightly looser, especially after prolonged wear or repeated contact with water.
Tip: Pay attention to how tight the bikini fits when dry. This is because it will be looser in the water. Nevertheless, it should not be too tight when dry and should still fit comfortably.
How tight should a bikini fit?
The bikini should fit snugly enough that it stays securely in place and does not slip, even during active movements in the water. At the same time, it is important that it is not too tight to avoid uncomfortable pressure points on the skin or restricting breathing. The ideal fit ensures comfortable wear without constricting, while providing optimal support so that you can feel completely at ease when swimming or sunbathing (don't forget your sunscreen!).
Tip: When trying on a bikini, it is helpful to move around a bit, such as stretching, to see how it behaves. This will show you whether you need a different size or perhaps a different style that better suits your needs.
Mistake No. 4: Underestimating material and quality

Not only the fit, but also the material plays an important role when it comes to durable and comfortable swimwear. If you skimp here, you risk worn-out fabrics and faded colors even after just a few days of swimming.
Quality over quantity:
Cheap swimwear can wear out or lose its shape faster than high-quality, but more expensive swimwear. Make sure that high-quality materials are used and that the workmanship is good.
Follow the care instructions:
The life of swimwear is extended if you care for it properly. After each swim, you should wash your swimwear thoroughly and not leave it to dry in the sun.
Mistake No. 5: Unrealistic expectations due to social media
We all know that as soon as the temperatures start to rise, we see perfectly staged and edited photos of women posing in swimwear everywhere on social media. Constantly comparing ourselves to these images can create unrealistic expectations and lead to frustration. Many people feel insecure about the seemingly perfect bodies on social media, which can negatively affect the bikini shopping experience.
Tip: Free yourself from comparing yourself to others. Everybody deserves to enjoy the summer in well-fitting and comfortable swimwear. Your body is unique and you should love yourself just the way you are. This not only helps you choose the right bikini but also helps you feel good about your body.
Conclusion
To feel comfortable in your bikini or swimsuit, you should choose the right fit. The right fit, tailored to your body and your needs, is one of the most important things to consider when buying.
Now you are well prepared for your next swimwear purchase and can avoid all the big mistakes – try on different sizes and find the perfect style for you. And remember, when you ask yourself “what size swimsuit am I”, always use accurate measurements and compare them to the brand's size guide to avoid making the wrong decision.